The spring 2009 issue of EdibleWOW

This week, The Magazine Rack reviews EdibleWOW, a magazine all about local food in southeast Michigan.

Erika Aylward at the Boulevard Market in Tecumseh introduced me to this magazine about a year ago. It’s part of a string of magazines founded by a company called Edible Communities, but appropriately, it’s run on a franchise model, meaning all of the titles are locally owned.

The people who run EdibleWOW do a great job: interesting content and a clean design, printed on a nice matte stock that fits well with its purpose and theme.

Edible Communities now has about 50 titles, and I notice that with the addition of Edible Cape Cod and Edible Iowa River Valley, every area I’ve ever lived in has a franchise of its own.

It’s a great way to discover (and rediscover) interesting titles: This post, for instance, led me to two local newsstands to pick up not one, but two recent issues of the featured magazine — partly because I wanted to read one of the articles the review mentioned, and partly because Psychology Today is so consistently interesting that it seemed like a worthwhile buy. Another recent post features Saveur, one of the best food magazines out there.

If you love magazines, browsing through the Magazine Rack’s archives is well worth the time.